SKYY Vodka has an elegant long cobalt blue bottle. We used it as the distinguishing element. Creating a campaign where the BLUE was the new symbol of elegance, taking the place of the black. The headline was: BLUE IS THE NEW BLACK, the dress code for our guests was to wear blue. Madero Walk Eventos was picked as our location, a building completely covered by glass and floating on the Plata river. We did a 36o concept, from exclusive invitations sent by post, 2.0 competition, 30mx3m projection, blue carpets and a 2 meters mapping at the door.