I had the pleasure to work with Harvey Goldsmith's team (rock promoter of Live Aid) as a freelance in the creation of OnBlackheath, one of the newest festivals in South London. OnBlackheath was a music festival full of music, art & food. John Lewis was the main sponsor and for it, we created two different experiences to promote the high-end department store in the Food Village: the Chef's Club Banquet and the Chef's Stage. The Chef's Banquet was an exclusive dinner experience for the members of Jonh Lewis in which different Michelin starred chefs would cook for the reduced number of guests. The Chef's Stage was two days of constant chefs masterclasses using all John Lewis products.