Heidsieck Monopole was the one Champagne sponsor for BST Hyde Park festival for three years in the row and we had the pleasure to create and deliver them. Three different experiences customised to the types of customers inside the same festival.  The main bar was in the general area, at a festival that had a capacity for 65.000 people. VIP area had the capacity for 3.000 and the tree house for 50 people. Heidsieck & Co was founded in 1785 in Reims, the brand has an incredible history and we wanted to bring it back and glorify the brand story. We built a wine shop bar, a flower shop bar and a boutique bar all of them following the romantic Parisian style.