THE MOËT YACHT A SOPHISTICATED EXPERIENCE DISCOVER MORE IRENE GARMU HOME PORTFOLIO ABOUT ME CONTACT
The Moet Yacht
#Ideation #Experiential #Design #Production
SUM-UP Not everyone can go to the French Riviera, so the Riviera had to go to the UK.
Moet came to us with a beautiful problem, they had a product that wasn’t selling as expected because the consumer didn’t understand it. A champaign that was served with ice and garnishes. They wanted to go around the UK being part of the most important festival and they wanted to stand out. I created an impressive 18-foot-high and over 30 foot long boat that could be carried around bringing the sophistication of the French Riviera to every event in the UK, it toured some of the UK’s most dynamic high-footfall festivals and events, such as Secret Garden Party, Southampton Boat Show and Silverstone F1 Grand Prix. We created a full agenda of surprises