The Rumshack

 #Experiential #Graphic #Production

In Summer 2016, I created an activation on the rooftop bar of the Hilton Hotel called “Rum shack”. My role in the project as creative was from understanding Diageo needs to create a space where two brands could co-exist and not compete,the design of the environment in 3D and the production. I got the inspiration from by the Southern and Central American origins of Pampero and Pyrat rums. Influenced byAnguillan and Venezuelan colours and textures, using bold orange accents and patterns against a backdrop of distressed wood, grass and palm trees.