Pepe Jeans picked Palermo Soho to open its last store, trendy and arty area famous in the capital of Argentina. During the night we could see famous faces from TV, fashion and entertainment. This was an all-round celebratory event that took place both inside and outside the shop. We enjoyed delicious food complemented by cocktails which were inspired by the most popular English dishes. The inspiration was to make the guests feel like they were in London, with that in mind, we brought one of the oldest English buses to make the event more memorable and fun for the attending guests.